Dr. Jennifer Branning O.D.


  • BA in Biology/Chemistry,  Indiana University 1981
  • Doctor of Optometry, Indiana University School of Optometry 1985


  • The Fort Wayne VA Hospital, Fort Wayne, Indiana
  • Omni Eye Services Medical Referral Center,  Chattanooga, Tennessee
  • Indianapolis Eye Care Center, Indianapolis, Indiana

Continuing Education and Community Involvement

  • American Optometric Association, Member
  • Michigan Optometric Association, Member
  • American Board of Optometry, Diplomate Status earned in 2014. This distinction has been achieved by only 8% of optometrists in the country. To attain this honor, Dr. Branning completed a series of rigorous post-graduate activities, documented extensive continuing education, participated in review classes and completed a seven-hour computer based examination. She has committed to ongoing education, evaluation of patient outcomes and testing to maintain her status as a diplomate.
  • Tear Film and Ocular Surface Society, Member
  • The Ocular Surface Society of Optometry, Member
  • Board Member, West Michigan Community Mental Health System Board
  • Dr. Branning is the past president of the Great Start Collaborative executive board; a state program committed to providing services to children from birth to age five. 
  • Management and Business Academy, Southern Educational Congress, Service the Disney Way
  • InfantSee Provider
  • Sandcastles Children's Museum Exhibit Sponsor
  • Adam Rader Color Run Platinum Sponsor
  • Dr. Jennifer L. Branning Scholarship for Ludington High School seniors

Further Background: 

Dr. Branning moved to Ludington in August 1985 to join the Kenneth Tewel, Jr., MD ophthalmology practice. In 1991, Dr. Branning opened West Shore Eye Care and created a more traditional optometric office. In June 2004 West Shore Eye Care relocated to its new state of the art facility that includes high tech equipment used to detect eye disease, the latest patient education tools and a specialty sunglass shop.

Dr. Branning is committed to service and personalized care that many patients find lacking in todays medical offices. She strives to provide a high level of individualized attention by giving each patient as much one on one time as needed to assure that every concern and question has been answered. She has a special interest in medical eye care, dry eye and ocular surface disease treatment, pediatrics, and specialty contact lenses.

Dr. Branning lives in Ludington with her husband. She has two grown children. She enjoys studying and learning, traveling, scrapbooking, sports and entertaining friends.


Dr. Pamela Lynch O.D.



  • BA in Biomedical Sciences, Central Michigan University 2008
  • Doctor of Optometry, Michigan College of Optometry, 2012

Professional Experience: 

  • Eyes on Main Vision Center, July 2013 - June 2015
  • LensCrafters Optique, August 2013 - June 2015
  • Reed Vision by Mercy, July 2012 - July 2013


  • Duane Waters Hospital, May 2011 - May 2012
  • Henry Ford Optimeyes, May 2011 - May 2012
  • Veterans Administration, May 2011 - May 2012

Specialized Training:

  • Paragon Corneal Refractive Therapy (CRT)
  • Cardiopulmonary Resuscitation (CPR) and Automated External Defibrillator (AED)

Community Involvement: 

  • Findlay Newcomers, May 2014 -  June 2015 
  • Findlay Young Professionals, January 2014 -  June 2015
  • The Arts Partnership, Fall 2013 - Present 

Case Reports, Presentations and Research:

  • InfantSEE Awareness among Pediatricians in Michigan, May 2012
  • "Ocular Manifestations of Multiple Sclerosis" August 2012
  • "Fuchs Corneal Endothelial Dystrophy" November 2010 

Honors and Awards:

  • American Academy of Optometry Foundation - Carl Zeiss Vision Fellowship, Fall 2011
  • Michigan Optometric Vision Foundation Scholarship, Fall 2011
  • Cleinman Graduate Connections Grant, February 2011

Take a Peek at our Office

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